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Design Category
Package design, 1996
Design firm
Nike Image Design (Beaverton, Oregon)
Collection
(1997) Communication Graphics: 18
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Two sizes of shopping bags were produced for the retail venue within Nikepark, an interactive sports experience built for the Atlanta Olympics. The shopping bags were used to reinforce Nike’s global commitment to sports. The imagery on the bags was reproduced from one of the major exhibits and became a Nikepark souvenir.
The bag was produced using four-color process to simulate the many duotones. All black-and-white photos were printed with process black and PMS 871 to allow flexibility with the four-color process. Satin flood varnish overall.