This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Promotional design and advertising, 1996
Design firm
Nike, Inc. (Beaverton, Oregon)
Collection
(1997) Communication Graphics: 18
|
More than any other athlete, Michael Jordan represents the literal incorporation of his sport: a Zen hoops archetype inhabiting that rarefied sphere where intuition and ability merge into a perfect “oneness of being.” Our objective was to design a poster for Michael that illuminates the transcendent state where consciousness and activity meld into a seamless whole; a poster reflecting paradoxes of controlled fury, of repose in chaos, of lessons taught in silence. The radiating lines luminescing toward the central image evoke a disciplined focusing of psychic energy as well as a relentless outflow of basketball enlightenment from The Master.