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Design Category
Brand and identity systems design, 1996
Design firm
Pentagram (New York, New York)
Collection
(1997) Communication Graphics: 18
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In 1995, the development department at Princeton University launched a major capital campaign keyed to the school’s 250th anniversary. Pentagram was asked to coordinate all the materials related to the campaign, which included these fundraising campaign banners as well as brochures, invitations, programs, folders, newsletters, stationery, buttons, sweatshirts, and environmental graphics.
The campaign theme “With One Accord” —words that appear in the last verse of Princeton’s alma mater—was suggested by the client.