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Design Category
Promotional design and advertising, 1996
Design firm
Grady Campbell, Inc. (Chicago, Illinois)
Collection
(1997) Communication Graphics: 18
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This self-promotion for Nicole Citro of Nation Wide Papers was inspired by two criteria. One, the client had a limited budget but wanted a piece that left a quick impression, and, most important, encouraged name recognition. The limitations of the budget necessitated the simplity of the form.
Second, this piece had to act as a business card. I decided to focus on the client’s name, which is quite visual, and expand the idea of a business card into a sequential presentation of pictographs and visual puns. The phone number acts as a “reward” at the end.