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Design Category
Package design, 1996
Design firm
SBG Partners (San Francisco, California)
Collection
(1997) Communication Graphics: 18
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A classically understated flask-style bottle in a shape unique to the bourbon category combines with ACL graphics to emphasize timeless simplicity and a historic positioning for a new brand. The total presentation fully embodies the intrinsic characteristics of the product and appeals to lovers of fine bourbon by communicating a brand that has quality, authenticity, and tradition.