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Design Category
Brand and identity systems design, 2000
Design firm
Duffy (Minneapolis, Minnesota)
Collection
(2001) AIGA 365: 22
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A name change from Duffy Design to Duffy and global expansion was the catalyst for rebranding Duffy’s stationery system. Past equities of the prior system, such as the metal card, were retained while the entire system was modernized. The Duffy stationery system consists of a color-coded translucent envelope that reveals office location and a letterhead that is die-cut to insure quick and accurate folding and filing.