AIGA Design Archives

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Design Category
Promotional design and advertising, 1996
Design firm
studio blue (Chicago, Illinois)
Collection
(1997) Communication Graphics: 18

Description

Literary Objects: Flaubert catalogues an exhibition at the University of Chicago’s David and Alfred Smart Museum. The exhibit compares object descriptions form the novels of Gustave Flaubert to decorative arts from the Smart Museum’s collection. Flaubert’s writing is filled with physical and emotional detail, and is at times quite erotic. Like all great literature, it remains very contemporary, while rooted in its original era (the nineteenth century).


In designing the book, we wanted to create a typographic environment that reflected the book’s text—contemporary, yet traditional—and felt like an 1860s boudoir, curvaceous yet prim. The catalogue is organized somewhat like a Diderot encyclopedia, with each text and image numbered or lettered.

Credits
Art directors: Kathy Fredrickson, Cheryl Towler Weese
Graphic designers: Joellen Kames, Cheryl Towler Weese
Photographers: Courtesy of the David, Alfred Smart Museum of Art
Typefaces: ITC Bodoni, Democratica, Sackers Gothic, Commercial Script
Printer: Hull Printing
Papers: Mohawk Satin, Strathmore Beau Brilliant, Weyerhaueser Cougar Opaque
Clients: The David and Alfred Smart Museum of Art, University of Chicago