AIGA Design Archives

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Design Category
Promotional design and advertising, 1996
Design firm
studio blue (Chicago, Illinois)
Collection
(1997) Communication Graphics: 18

Description

Bibliology 101, a self-promotional book, targets the publishing audience and describes how a book comes into being, a process all too familiar to this audience. Functioning as author, designer, and illustrator, we invented charts modeled after chemistry and biology textbooks and wrote a tongue-in-cheek, pseudo-scientific text. Production was as inexpensive as possible, with one-color printing and a binding that we assembled ourselves. Nonetheless, this became one of our favorite projects—one in which we controlled the content, both words and images, as well as the form.

Credits
Art directors: Kathy Fredrickson, Cheryl Towler Weese
Illustrator: Cheryl Towler Weese
Typeface: Interstate
Printer: Dupli-Graphics
Papers: French Dur-o-Tone Butcher, Packing Gray Liner
Client: studio blue