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Design Category
Promotional design and advertising, 1996
Design firm
Studio D Design (Minneapolis, Minnesota)
Collection
(1997) Communication Graphics: 18
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Parchtone is one of Jerry French’s oldest paper lines, and mostly considered a non-designer sheet. However, Jerry wanted a promotion aimed at both printers and designers. This was a challenge considering the stigma attached to parchment paper. Printers use a great deal of Parchtone for certificates, announcements, letterheads, and menus, but designers usually don’t give this sheet a second look. I decided to create a piece based on a fictitious martini bar called Parched and include pieces that the printers could relate to producing, but design, format, and print them in a way that would invite designers to take another look at Parchtone.