This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Brand and identity systems design, 1996
Design firm
Tsang Seymour Design (New York, New York)
Collection
(1997) Communication Graphics: 18
|
The focus in designing the identity and stationery package for Element Studios was on creating a simple and recognizable brand to identify this newly formed new-media content developer as a “publisher” within their industry. The logo/identity needed to operate within the multiple identities of their future projects.
The logo position on the lower right-hand corner sets up the right-hand margin as a field for listing future Element Studios ventures and is modeled after a book spine.