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Design Category
Promotional design and advertising, 1996
Design firm
VSA Partners (Chicago, Illinois)
Collection
(1997) Communication Graphics: 18
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“365 Ben Days” is the latest addition to support Potlatch’s legendary film about Ben Day, the world’s greatest designer. This parody on daily planners has the calendar year interspersed with Ben Day’s accomplishments. The anecdotes humorously indicate Ben Day as playing a role in many of this century’s major design achievements. In addition to providing day-to-day organization and humor, it reminds people of Ben Day, Potlatch paper, and the things that make design exciting.