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Design Category
Illustration, 1996
Design firm
Willoughby Design (Kansas City, Missouri)
Collection
(1997) Communication Graphics: 18
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Brink Design creates imaginative items for the home, knickknacks with a purpose. Our objective was to design a piece to be distributed at trade shows and to potential clients, a pretty upscale group. We were given total design freedom but a very limited budget. Our solution was to do a tabloid-type catalogue and print it at a traditional newspaper printer. This allowed us to print a large-quantity 40-page catalogue for a minimal amount. We used the theme “Think Brink” throughout the entire book, incorporating the products with heads or parts of people to reinforce their brand identity. The use of humorous, offbeat copy added to the playfulness of the catalogue.