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Design Category
Corporate communications design, 1995
Design firm
Belk Mignogna Associates, Ltd. (New York, New York)
Collection
(1996) Communication Graphics: 17
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1995 was a year of executing new strategies for MetLife. Our task was to introduce company-wide process reengineering policies to employees and policyholders in a clear and accessible way. To do this, we chose to parallel the new initiatives with explanatory proverbs and illustrate them with brightly colored, boldly cropped images of Peanuts characters. This use of the characters capitalizes on the equity gained through MetLife’s advertising campaign. The use of an oversized format, matte inks on matte paper, rounded corners and bright red spiral binding also add to the friendly, fun and inviting nature of this annual.