AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Promotional design and advertising, 1995
Design firm
Bielenberg Design (Boulder, Colorado)
Collection
(1996) Communication Graphics: 17

Description

This is a collection of conceptual products and a satire of “Designer” oriented merchandise and catalogs. The primary intended audience was graphic and industrial designers and the principal theme was “The more you know, the less you need”. This piece was printed with the Indigo Digital Press which required no film or plates.

Credits
Creative director: John Bielenberg
Graphic designers: John Bielenberg, Chuck Denison
Photographers: Paul Elledge, Pete Grannis, Barney Grok, Geoffrey Wheeler
Typographer: Chuck Denison
Printer: D & K Printing (Indigo Digital Press)
Paper: Warrens Lustro Dull 100 lb. text
Client: Virtual Telemetrix, Inc.