AIGA Design Archives

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Design Category
Environmental graphic design, 1995
Design firm
The Burdick Group (San Francisco, California)
Collection
(1996) Communication Graphics: 17

Description

Exhibition planning and design for a 40,000 square foot museum (inclusive of the Hall of Fame) which presents Rock and Roll in meaningful contexts--the Historical, Social, Performers’, and Fan’s Experiences - providing fresh interpretations of the subject matter for visitors who already “own the art.” The “tools” of Rock - sound, video, changing lighting effects, costumes and memorabilia - are combined with dynamic exhibit structures and graphic imagery to create a new type of museum environment that is expressive of the music’s “edge and energy.” Visitors can expand upon their experiences by exploring Rock and Roll via four interactive computer programs - each comprised of large databases of audio and video material.

Credits
Designers: Bruce Burdick, Susan Burdick, Bruce Lightbody, Stuart McKee, Johnson Chow, Jerome Goh, Aaron Caplan, Jeff Walker, Cameron Imani
Photographer: Timothy Hursley
Typographer: Eurotype (linotronic outpur)
Printer: ScreenAmerica (silkscreen) for Design & Production
Fabricators: Design & Production, Turner Construction
Client: Rock and Roll Hall of Fame and Museum