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Design Category
Promotional design and advertising, 1995
Design firm
Burnett Group (New York, New York)
Collection
(1996) Communication Graphics: 17
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This interactive presentation was used to launch Knoll’s Propeller line of tables at their industry’s annual promotional event, Westweek. Knoll felt this innovative product, aimed at a wired and constantly changing workplace, deserved a dynamic platform to showcase its features, attract customers and generate excitement.
The design objective was to complement Knoll’s longstanding successful visual identity and add interactive multimedia to their design vocabulary. The product’s designer, Emmanuela Frattini, contributed her own sketchbook and video accounts. Existing photography was used in large part, copy was limited to focus the marketing message, and animations were created to communicate the advantages of the Propeller tables.
The presentation has been used at subsequent trade shows and is still being distributed on CD-ROM to both clients and the sales force in the United States and Europe.