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Design Category
Brand and identity systems design, 2000
Design firm
Howry Design Associates (San Francisco, California)
Collection
(2001) AIGA 365: 22
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When 3Com came to us to do the report, the company had just finished launching its new brand personality. With that new brand came a new message of “Radical Simplicity” that needed to be conveyed to shareholders, customers and employees. The contents of the report had to include 3Com’s product, customers and new message. Our concept, “Radical Simplicity, Rich Connectivity,” illustrated how things we take for granted everyday are actually very complicated and, like technology, took many years to develop into its current simple form. 3Com products have become equally transparent in our lives, due to the fact they are so simple to use. We confirmed that fact through customer testimonials that followed the big-picture message.