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Design Category
Corporate communications design, 1995
Design firm
Cahan & Associates (San Francisco, California)
Collection
(1996) Communication Graphics: 17
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Trident Microsystems designs, develops and markets multimedia chipsets, GUI accelerators and graphic controllers. To communicate that the company is enabling live video and that they achieved their strategic goal in the marketplace, an animated message on the cover changes from “follow” to “lead”. The core technologies that positioned the company for success are featured inside the annual report through video images.