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Design Category
Corporate communications design, 1995
Design firm
Cahan & Associates (San Francisco, California)
Collection
(1996) Communication Graphics: 17
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Rational Software provides tools and methodologies to make the development of complex software systems easier. Since it’s difficult to understand this area of expertise, we chose accessible, consumer-oriented illustrations to help convey how ubiquitous the microprocessor is in products throughout the world. The illustrations highlight four core strategies: real-time embedded systems, command-and-control systems, mission-critical information systems, and distributed client server applications. Simple statistics, such as how many microprocessors you encounter in a day, are included to show how large the market is for Rational’s technology.