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Design Category
Promotional design and advertising, 1995
Design firm
Copeland Hirthler (Atlanta, Georgia)
Collection
(1996) Communication Graphics: 17
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Each year, the city of Atlanta hosts one of the largest Arts festivals in the country. The Festival exhibits a very wide range of visual and performing art drawing an equally divergent crowd. The Festival poster was part of a system which was utilized to identify everything from a one color parking pass to signage to merchandise for sale. Working with a limited budget yet an open mind, we based our system on a very flat yet highly recognizable color palette with line art and typography that reflects the very human side of the festival. Our emphasis was on high communication through a low-tech aesthetic.