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Design Category
Information design, 1995
Design firm
Dennard Creative, Inc. (Dallas, Texas)
Collection
(1996) Communication Graphics: 17
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This is a piece to announce a new name for an existing company. It is a tongue-in-cheek concept that pokes fun at the lack of originality in both the new name and the new logo. The design executes the name and concept by using yellow page names and graphics that emphasizes the generic commonality of the new name and logo. By using humor, we’ve turned a weakness into a strength.
I value this project in that the client was willing to go along with the self-deprecating concept which proved to be a good way to get people to notice and remember an otherwise generic name and logo.