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Design Category
Corporate communications design, 2001
Design firm
Eleven Inc. (San Francisco, California)
Collection
(2002) AIGA 365: 23
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The challenge was to communicate the concept of Williams-Sonoma as a true lifestyle brand in a way that was heartfelt and honest, without being boastful.
We chose a random moment in time—9:26 on a particular Sunday morning—for a glimpse at how Williams-Sonoma has influenced people’s lifestyles across the country. Each of the company’s six brands was highlighted by a combination of lifestyle photography and a narrative vignette—in the form of small page inserts printed on contrasting stock—about the lives of the people shown.
“Since September 11 there has been a celebration of the home, and that’s what this annual report is all about.”
“The photography and the sensitivity to the environment are really nice.”