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Design Category
Promotional design and advertising, 1995
Design firm
Geer Design, Inc. (Houston, Texas)
Collection
(1996) Communication Graphics: 17
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To capture the essence of period printing, artwork was produced at small scale and enlarged using a large format photo copier. On press, pressure between the blankets and cylinders was backed off to achieve the character of letterpress printing. It’s not often that you can make a halftone of fake wood grain look sophisticated. On that level, this works for me.