This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Promotional design and advertising, 1995
Design firm
Herman Miller Inc. (Zeeland, Michigan)
Collection
(1996) Communication Graphics: 17
|
This piece encapsulates the product vocabulary of a new quick-ship program. It is a self-contained direct mail brochure, used by Herman Miller dealers in their local markets. (the back cover is blank for dealer imprints and mailing labels). Targeted to small and mid-sized businesses—an audience that is not as familiar with the complexities of contract furniture—it is designed and written to be simple and catalog-like. Yet it still communicates the breath of Herman Miller’s product offering, including systems furniture packages, chairs, storage products, and fabric and finish options. It also introduces new customers to some office management issues such as ergonomics, work style preferences, and technology support. Though color photography needed to be used to show products in realistic contexts, the cost to the dealer had to be under one dollar.