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Design Category
Package design, 1995
Design firm
Higashi Glaser Design (Fredericksburg, Virginia)
Collection
(1996) Communication Graphics: 17
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As designers and manufacturers we created Dirty Clean + Tough to expand our soap line as well as to further explore the men’s personal care market. Conservation International benefits from a portion of the proceeds of each soap sold. Although designed especially but not exclusively for men, Dirty Clean + Tough has proven to have a wider market appeal. Its name, is the absolute reflection of the product contained within the package.