This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Corporate communications design, 1995
Design firm
The Jefferies Association (Los Angeles, California)
Collection
(1996) Communication Graphics: 17
|
The typical annual report for the petroleum industry might be expected to show only oil rigs and pipelines. ARCO’s unique diversity in the marketplace however, became the focal point for the company’s 1994 annual report. A bold graphic treatment was combined with a variety of visual imagery. Globes, maps, diagrams and photographs were rendered in different styles to reinforce the company’s own diversity. The entire project was printed with six match colors and specially made uncoated stock. What is perhaps most striking about this report is its visual and verbal cohesiveness and the distinctively atypical approach for a petroleum company.