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Design Category
Environmental graphic design, 1995
Design firm
Joiner Roland Serio (Dallas, Texas)
Collection
(1996) Communication Graphics: 17
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Larry’s Shoes, a chain of men’s shoes stores, asked us to develop an ad campaign to introduce a new “Superstore” they were opening in Texas. We created a teaser campaign that reinforced the client’s name and their innovative approach to retail. Larry’s offers their customers cappuccino, foot massages, live music and a shoe museum—in addition to a large assortment of shoes at great prices.
The most successful part of our campaign is the way each “Larry: appeals to each segment of Larry’s customer base. Which is anyone who has ever watched T.V.