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Design Category
Promotional design and advertising, 1995
Design firm
Kilter Incorporated (Minneapolis, Minnesota)
Collection
(1996) Communication Graphics: 17
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The audience was potential Kilter clients and, to a lesser extent, potential employees. Rather than boasting, the brochure attempts to demonstrate our capabilities and exemplify our point of difference: design-driven communication. In some ways, the most challenging aspect of this project was the lack of parameters: we were not limited to a size or a number of colors (we eventually used ten). We think highly of the piece because it blends rational argument and emotional images and integrates strategy, copy and design in a way that distinguishes us from traditional agencies.