AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Promotional design and advertising, 1995
Design firm
Modern Dog (Seattle, Washington)
Collection
(1996) Communication Graphics: 17

Description

The problem presented to us by our client, K2, was “a ton of information and products with a tiny budget”. Our solution was this low-budget, basement art zine. We had a lot of fun working on it and snowboarders liked it too. The riders consider themselves out of the mainstream and this piece had to reflect that attitude.

Credits
Creative directors: Brent, Hayley, Luke
Graphic designers: Michael Strassburger, Robynne Raye, Vittorio Costarella, George Estrada
Illustrators: Michael Strassburger, Robynne Raye, Vittorio Costarella, George Estrada
Photographers: Jeff Curtes 2, Aarron Sedway, Jimmy Clarke, Reuben Sanchez
Copywriters: Mike, Robynne, Vito, George, Hayley, Brent, Luke
Typographers: Michael Strassburger, Robynne Raye, Vittorio Costarella, George Estrada
Printer: Valco
Paper: Simpson Evergreen matte
Client: K2 Snowboards