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Design Category
Promotional design and advertising, 1995
Design firm
Modern Dog (Seattle, Washington)
Collection
(1996) Communication Graphics: 17
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The problem presented to us by our client, K2, was “a ton of information and products with a tiny budget”. Our solution was this low-budget, basement art zine. We had a lot of fun working on it and snowboarders liked it too. The riders consider themselves out of the mainstream and this piece had to reflect that attitude.