AIGA Design Archives

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Design Category
Promotional design and advertising, 1995
Design firm
Modern Dog (Seattle, Washington)
Collection
(1996) Communication Graphics: 17

Description

Gilbert asked us to do a limited-edition paper sample for an annual design conference, which usually has an attendance between 600-800. We screen printed black & white colors on postcard size paper stock and screen printed black on Kraft paper bags we purchased for $15 (1,000). We designed this to feel like a keepsake instead of spending thousands on an expensive brochure that would probably end up in the trash or recycling bin—that’s where they go in this office.

Credits
Art director: Michael Strassburger
Graphic designers: Michael Strassburger, Robynne Raye, Vittorio Costarella, George Estrada
Illustrators: Michael Strassburger, Robynne Raye, Vittorio Costarella, George Estrada
Copywriters: Michael Strassburger, Robynne Raye, Vittorio Costarella, George Estrada
Typographers: Michael Strassburger, Robynne Raye, Vittorio Costarella, George Estrada
Printer: Two Dimensions
Fabricators: Volunteers at Envision 21, Sacramento
Papers: Gilbert Esse, Oxford
Client: Gilbert Paper