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Design Category
Environmental graphic design, 1995
Design firm
Nike Design (Beaverton, Oregon)
Collection
(1996) Communication Graphics: 17
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The Super Show in Atlanta is Nike’s platform for showcasing our newest product and initiatives for the coming year. In 1996 the Nike Design Team designed an environment to highlight the company’s technologies for the season. The experience begins with a 10 minute film projected onto a 300 ft. screen, the screen then becomes transparent to reveal the four focus pavilions that lie beyond. The pavilions were designed to display product and information and were styled to capture the emotion/essence of each category and technology.