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Design Category
Package design, 1995
Design firm
Nike Design (Beaverton, Oregon)
Collection
(1996) Communication Graphics: 17
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We developed our new corporate packaging with four considerations in mind.
1. Environment: 100% recycled material, 100% recyclable, 50% inks and no glue.
2. Brand: Simple and direct design to launch “The Swoosh” identity into retail.
3. Cost: Minimize cost. Each penny of cost represents 1.8 million dollars a year.
4. Strength: Make it strong tot withstand the rigors of shipping and the retail world.
It’s always fun to take limiting design constraints and use them to your advantage.