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Design Category
Promotional design and advertising, 1995
Design firm
Nike Design (Beaverton, Oregon)
Collection
(1996) Communication Graphics: 17
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This piece was delivered to media writers to invite them to a press conference announcing Nike’s new Storm F.I.T. Fabric. The press conference was held inside the penguin house at the local zoo. I wanted to design the invite to be intriguing enough not to be thrown away. I had fun with the obvious tie-in to the penguin house. The quantity of the project was low enough that the invitation could be hand-assembled.