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Design Category
Promotional design and advertising, 1995
Design firm
Nike Design (Beaverton, Oregon)
Collection
(1996) Communication Graphics: 17
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The poster’s audience is young men. I wanted to make the poster simple and graphically strong. There was no photo shoot in the budget, so I found an NFL stock shot and converted it to black and white, took out the background and cropped the shot in a dynamic way. I wanted to strike a visual balance between grit and sophistication.