AIGA Design Archives

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Design Category
Promotional design and advertising, 1995
Design firm
Nike Design (Beaverton, Oregon)
Collection
(1996) Communication Graphics: 17

Description

This card was sent to music, television, movie celebrities with a free pair of Gabby Reece training shoes. The project had a small budget so only two colors could be used. I wanted to design something with a fun, carefree mood and still talk about product benefits.

Credits
Art director: Dan Richards
Graphic designer: Dan Richards
Illustrator: Dan Richards
Writers: Laura Houston, Dan Richards
Typographer: Dan Richards
Printer: Graphic Print Solutions
Paper: Starwhite Vicksburg
Client: Nike, Inc.