AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Promotional design and advertising, 1995
Design firm
Pentagram Design (New York, New York)
Collection
(1996) Communication Graphics: 17

Description

Each edition of this series focuses on an artist’s medium printed on the Simpson paper most suitable. As part of the company’s larger “Tools of the Trade” campaign, the photography book is an effective, easy-to-use reference guide as well as a beautiful promotional piece.

Credits
Art directors: Woody Pirtle, John Klotnia
Graphic designers: John Klotnia, Ivette Montes de Oca
Copywriter: Peggy Roalf
Printer: MacDonald Printing
Paper: Simpson Starwhite Vicksburg
Client: Simpson Paper Company