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Design Category
Brand and identity systems design, 2000
Design firm
Merge (Atlanta, Georgia)
Collection
(2001) AIGA 365: 22
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In this stationery system we aimed to conceptually capture our multidisciplinary nature and the intelligent and unique approach we take to our craft. We wanted a completely modular letterhead system that could also serve as a sales or proposal kit. We developed a series of stickers that were half verbs and half nouns. The verbs and nouns could be combined in dozens of ways allowing each combination to communicate a relevant idea about our approach. This system allows us to customize and tailor virtually every component of our stationery system to fit the application and the audience. We devised multiple die cuts and perfs to accommodate sales information, personal memos and business cards. If the kit is used for a proposal, the perf enables people to tear off the proposal portion to file or pass around.