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Design Category
Promotional design and advertising, 1995
Design firm
Pentagram Design (New York, New York)
Collection
(1996) Communication Graphics: 17
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This poster was an invitation to the AIGA sponsored event at the Dallas World Aquarium. New York Pentagram partner Michael Bierut spoke about the firm and “what it takes to keep 175 people at five offices in three countries afloat". The idea of the floating type makes a strong simple image—one that works well as a poster.