AIGA Design Archives

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Design Category
Book design, 2005
Design firm
Aufuldish & Warinner (San Anselmo, California)
Collection
(2006) 50 Books/50 Covers of 2005

Description

The most interesting aspect of this project was that the exhibition was conceived as part of a class in curatorial practice, so I tried to make the book’s design relate to the curatorial themes: in between and indeterminate. These ideas led directly to the typefaces chosen, the details of the plates running along the edge of the page, the construction of the grid, and other elements. This project was especially rewarding because seldom do conceptual and formal concerns so effortlessly mesh.

Credits
Designer: Bob Aufuldish
Production directors: Hal Belmont, Overseas Printing
Production coordinators: Anis Jun, Overseas Printing
Authors: Dr. Gwen F. Chanzit, The students (The 2004 Marsico Curatorial Practicum)
Editor: Dr. Gwen F. Chanzit
Trim size: 6.125 x 9 inches
Pages: 84
Quantity printed: 600
Compositor: Aufuldish & Warinner
Typefaces: Eidedic Neo, Eidedic Modern
Printer: Overseas Printing
Paper: 180 gsm matte art text
Binding method: Smyth sewn; paper laminated boards trim flush with text block
Publishers/clients: Victoria H. Myhren Gallery, University of Denver
Juror Notes

After the many lavish oversized art monographs we’ve seen, this modest, almost self-deprecating book is a breath of fresh air. The design moves—the simple type and the organizing frame (sometimes made explicit but always present)—are few but effective, a reminder that often, in book design, less can be more.