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Design Category
Corporate communications design, 2001
Design firm
VSA Partners (Chicago, Illinois)
Collection
(2002) AIGA 365: 23
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Generations is the first of 3 annual reports celebrating the enduring legacy of the Harley-Davidson Motor Company as it prepares for its 100th anniversary. Harley-Davidson is one of a select group of companies who can draw a line from the spirit exemplified by their founding fathers to current day strategy, ethics and attitude. The 2001 annual report points to the people, passion and progress that have made the company everything it is today and creates the foundation for what it will become in the future.
“A very skillful, witty document.”