AIGA Design Archives

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Design Category
Book design, 2005
Design firm
Roberto de Vicq (New York, New York)
Collection
(2006) 50 Books/50 Covers of 2005

Description

A Crack in the Edge of the World explores the geological underpinnings of the San Francisco earthquake of 1906 and its effect on 20th-century American history. The book was the first with American subject matter for this well-known British author, and the publisher wanted to make it a very special package.

Using the paper as a metaphor for terra firma, the jacket unfolds (six times), revealing scenes of horror and destruction. It was a very complicated package to research and execute. We needed a paper that didn’t bulk when it was folded, was resistant when opened, and had memory to go back and wrap around itself around the cover. When completely unfolded, it also served as a promotional poster for the booksellers.

Credits
Art director/creative director/designer: Roberto de Vicq de Cumptich
Photographer: All historical photographs from different archives
Production director: Roni Axelrod
Production coordinator: Roni Axelrod
Picture editor: Laura Wyss
Author: Simon Winchester
Editor: Henry Ferris
Trim size: 6 x 9 jacket (folded size), 28 x 36 (unfolded)
Pages: 480
Quantity printed: 140,000
Typefaces: Grand Canyon, Splendid Quartet, Cheltenham
Jacket printer: Phoenix Color
Paper: 60 lb. offset, cream white
Publisher/client: HarperCollins
Juror Notes

Just when you think you’ve seen the jacket-fold-out-into-a-poster idea one too many times, along comes this tour de force of commercial cover design.

A successful visual play on reading between the lines—or, in this case—between the cracks.