AIGA Design Archives

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Design Category
Information design, 1995
Design firm
Pinkhaus (Miami Beach, Florida)
Collection
(1996) Communication Graphics: 17

Description

This piece was designed to introduce a new paging protocol to providers of paging services. The major difference was that the Flex protocol made two-way paging possible. We digested reams of technical material, boiled it down to key features and benefits and presented it in a simple, engaging and attention-getting little booklet.

Credits
Creative director: Joel Fuller
Graphic designer: Susie Lawson
Illustrator: Susie Lawson
Copywriter: Frank Cunningham
Writer: Frank Cunningham
Typographer: Susie Lawson
Printer: H & D
Paper: Esse 80# text, textured
Client: Motorola Paging Products Group