AIGA Design Archives

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Design Category
Motion graphics, 1995
Design firm
PMcD Design (New York, New York)
Collection
(1996) Communication Graphics: 17

Description

The College Football “Bracket”/Open is an extension of the on-air look PMcD Design developed for the launch of ESPN 2, reflective of its positioning as the wilder, younger son of ESPN. It maintains the network look and incorporates a progression of the 2 logo.

Credits
Creative director: Patrick McDonough
Graphic designer: Steve Tozzi
Compositor: Craig Tozzi
Photographer: Pat Donnely
Digital video producer: John Lennon
Client: ESPN/ESPN2-Nonbar Stone