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Design Category
Experience design, 1995
Design firm
R/GA Digital Studios, Inc. (New York, New York)
Collection
(1996) Communication Graphics: 17
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The Levi's World Wide Web site provides young adults ages 18-24 with a hip forum for exploration of contemporary lifestyle trends in fashion, popular culture and history. The creative strategy behind this work was to create an environment that combines provocative design and intuitive interface. The site design engages the participant and provides accessible navigation for massive amounts of information.