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Design Category
Motion graphics, 1995
Design firm
R/Greenberg Associates, Inc (New York, New York)
Collection
(1996) Communication Graphics: 17
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The film Seven is a psycho thriller about a serial murderer and the goal of the main titles was to simultaneously rivet and repulse viewers with glimpses of the killer's handiwork. The creative strategy behind this work was to shoot a sequence that looked as good as the movie itself and which visually conveyed the obsessive dementia of a criminal psychotic. The title sequence intrigues the audience and sets the edgy tone for the film.