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Design Category
Corporate communications design, 1995
Design firm
Samata Mason (Dundee, Illinois)
Collection
(1996) Communication Graphics: 17
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Premark is a holding company made up of three groups: Tupperware, Food Equipment Group and Consumer and Decorative Products. Because the markets are so diversified the strength of this book lies in the strategic positioning of each group through the use of simple product photography and text. The information in this book has been simplified and clarified which allows the audience of investors, analysts and employees easy access to understanding the company.