AIGA Design Archives

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Design Category
Experience design, 1995
Design firm
Siegel & Gale (New York, New York)
Collection
(1996) Communication Graphics: 17

Description

S.D. Warren has always served as a source of information and inspiration for the graphic arts community, and we strove to create an online environment supporting that reputation. The site offers useful resources in a playful manner. Line art was used because it was inexpensive, quick to create, and image size was reasonable. Color palettes were limited to three or four bits, and a seemingly large background pattern was cleverly created with a mere 10 pixels. The site compliments our print work for S.D. Warren, but it has a life —and a personality— all its own.

Credits
Creative director: Cheryl Heller
Design director: Patrick O’Flaherty
Designers: Alex Ku, Tony Hahn
Illustrator: Barnes Tilney
Programmers: Andrew Zolli, Kathleen Dolan, Tom Elia
Client: S.D. Warrren Company