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Design Category
Experience design, 1995
Design firm
Sony Music New Media Department (Santa Monica, California)
Collection
(1996) Communication Graphics: 17
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Sony Music presents an exciting new format. CD EXTRA or enhanced CD merges the talents of Sony Music with the advances of technology. CD EXTRA offers the consumer a full audio album when played in your audio CD player and when played on a computer’s CD ROM drive an interactive experience is available at your finger tips.
Many traditional music DC’s have extra room remaining at the end of the disc. CD EXTRA takes advantage of this extra space by adding a multimedia, computer portion or second session. CD EXTRA is also referred to as a multi-session disc with the first session containing the audio portion and the second session containing the multimedia portion. CD EXTRA will play on any audio CD player like a traditional audio CD. CD EXTRA multimedia data will play on CD-ROM drives with multi session compatible firmware and software. Many of Sony’s new audio releases will feature a free multimedia portion. The user can access interactive lyrics, interactive animated stories, music videos, exclusive video interviews and much more. Each CD EXTRA will have a unique look and feel in keeping with the spirit of the artist. Many of Sony’s artists have embraced this new format as an extension of their music.