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Design Category
Environmental graphic design, 1995
Design firm
360º, Inc. (New York, New York)
Collection
(1996) Communication Graphics: 17
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At a press lunch in a NYC gallery L’Oréal introduced the top beauty and fashion editors to CYBERSHINE, their new make-up line. The huge industrial space was converted into a dream world in the new sheer/shiny/ metallic L’Oréal colors.
Conditions: total set-up time: 8 hours, no exposed metal, no drilling into ceiling/floor.