AIGA Design Archives

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Design Category
Promotional design and advertising, 1995
Art director
Fritz Klaetke
Collection
(1996) Communication Graphics: 17

Description

Dance Month is a celebration of dance during the month of May in Cambridge, MA. This poster was displayed around the city to generate interest among dancers and the general public about the events happening during the month. The front of the poster is intended to attract attention, while the reverse displays a calendar of dance related activities. As a piece of communication, the poster first presents a purely visual experience-suggesting an abstract feeling of movement and expression-but also delivers the necessary factual information in a straight-forward organized fashion.

Credits
Graphic designer: Fritz Klaetke
Photographer: Charles Barclay Reeves
Writer: Rozann Kraus
Typographer: Fritz Klaetke
Printer: Pride Printers
Paper: Champion Carnival 100 lb. text
Client: Dance Complex (Cambridge, MA)